Lacoste is one of the most famous European brands, founded in 1933 by a great tennis player Rene Lacoste. Items of the Lacoste brand are invariably associated with a certain lifestyle; it is not for nothing that the history of this brand is inextricably linked with sports: initially the company’s specialization was professional clothing for tennis, golf and sailing. The brand store in the Brands' Stories Outlet (Yekaterinburg) with antitheft system Sensormatic Synergy with individual engraving of the client’s logo on the antennas’ cases and built-in people counters.