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Vika Smolyanitskaya - a young designer brand, author and creative director of which is a designer Victoria Smolyanitskaya. The first collection of the brand was presented to the public as a part of the fashion exhibition Pret-A-Porter in Paris in 2009. Models and cuts were highly evaluated by professional buyers and honored referee of the fashion world ... Since then the popularity of Vika Smolyanitskaya increases only exponentially.

The brand is developing, and in addition to the effectively functioning online store, the brand has opened new store in the shopping center "Ladya" (Moscow). Its entrance area is protected by the antitheft equipment Nedap PG 39 and Platinum 45 with built-in people counting systems that track the flow of visitors and calculate the conversion rate.

Borsalino - an Italian company, which produces hats since the mid-19th century. The process of working on a single hat takes about seven weeks. Manufacturing techniques are passed from generation to generation and represent the strict sequence of actions, the alternation of mechanized and manual work. This is what determines the high quality of Borsalino hats and strict quality control of the final product. In Moscow, in the shopping center "Alphabet" was opened new boutique of headwear Borsalino, protected by anti-theft equipment of Dutch production Nedap Platinum 45, which was installed by professional engineers from Element Store.

Alexander McQueen - the British fashion house specializing in the production of men's and women's clothing, shoes and accessories, also perfumes and underwear. Founded in 1992 by designer Alexander McQueen, it belongs to the luxury segment of the market.

The new store was opened on the Tretyakov Drive (Moscow). To protect the entrance group, the company chose equipment Nedap PG 39, made of high-strength steel and Plexiglas. Alexander McQueen boutique uses some additional features of this antitheft system such as a built-in metal detection, which allows identifying professional thieves with foiled bags and clothing items.

Celine is a French brand that produces pret-a-porter deluxe products. The range of brands includes women's and men's clothing, bags, shoes, perfumes, sunglasses, belts, purses, and more. Celine Company was founded by a woman named Celine Vipiana in 1945 in Paris, when she and her husband decided to open a small store on the street 52 rue de Malte. It was called «Celine, le bottie pour enfants», and was celling children's shoes of own making.

Today, the company owns more than one hundred and ten boutiques around the world and the products of the brand are called "Parisian luxury available to everyone."

New Celine boutique was opened in Moscow on the Tretyakov Drive. The specialists of Element Store managed to realize the solution that provides protection against theft for all goods, with leaving the entrance of the shop spacious with no visible security features. Antitheft system Nedap PG 39 with a built-in metal detector is located in the side walls of the boutique.

Brand of Tartine et Chocolat was founded in 1977, by the mother of five children designer Catherine Peyvin who became a true pioneer in the field of children's luxury wear. Clothing of this brand is designed for children from 0 to 16 years. Certainly, Tartine et Chocolat could not ignore the main children's store in Russia - the Central “Detskiy Mir”. The boutique was opened on the 4th floor, its entrance group is protected by antitheft system Nedap FL 30, and built-in counters allow you to track visitor traffic for hours, days, weeks, months and years.

Koton - a monobrand chain of stores with women's clothing from Turkey by attractive prices, focused on metropolises’ residents in the age group from 17 to 25 years. Koton - clothing brand related to the segment of fast fashion, ie collections are updated several times a year.

The new store was opened in the shopping center "East Point" (Tbilisi, Georgia). The entrance group is reliably protected by antitheft equipment Nedap FL 30.