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The Silver Spoon brand of children's clothing takes its name from the English proverb about a silver spoon with which the most fortunate children are born. The first collection was presented over 10 years ago and was not just one of dozens of brands of school uniform, but a brand of a new type of clothing that combines sophistication with ease and consistency. Delicately balancing between trends and classics, fashion-collection of Silver Spoon each year offers a new vision of school uniform. Silver Spoon store in the Central Detsky Mir is protected by premium antitheft system Nedap PG 39 with built-in visitor counters.

Jacoe is a global brand with a number of values underlying its philosophy: quality, style and dynamics. Jacoe is a new word in the combination of quality and elegance for modern men, leading an active lifestyle for all day and late into the evening. In Moscow, brand Jacoe is represented by chain of 5 stores, the last of which was opened in the shopping center "Belaya Dacha Outlet Village". The entrance area of the boutique is protected by stylish antitheft equipment of bold design Nedap EQ 45, installed by engineers of Element Store.

Lensmaster is a Russian chain of opticians. The company was founded in 1998. The first optician was opened in November on St Nicholas Street, the location of the former "Optics № 1", one of the oldest Moscow opticians. For January 2012 there are 90 "Lensmaster" shops in various cities ofRussia. "Lensmaster" online-shop with its own offices in Moscow and St. Petersburg works since 2004. Delivery of orders is carried out on the territory of Russia. Optics in the shopping center "Atmosphera" (St. Petersburg) was equipped with antitheft system Sensormatic Ultra Shield using acoustomagnetic technology that protects glasses and frames from unauthorized removal.

Albione is a world-famous manufacturer of elegant men's clothing from Italy. The brand’s main feature is the production of superior men's suits, which for more than 15 years put the emphasis on Italian patterns, best materials and skilled masters. But Albione keeps evolving due to the new showrooms. Another store was opened on 44, Mira Avenue (Krasnodar), where engineers from Element Store installed Dutch antitheft system Nedap EQ 45.

In 1908, Marcus Mills Converse, who last worked in the Boston Rubber Shoe Company, specializing in the production of winter shoes, founded his own company Converse Rubber Shoe Company in Malden, Massachusetts. At first, the main products were family shoes for summer and winter time. Two years after the founding the company produced more than 4 million pairs of shoes every day. Sports shoes appeared in the company’s assortment only in 1915, after the growing popularity of shoes for tennis. To date Converse shoes "with an asterisk" are known all over the world and popular not only among young people, but also active people who prefer comfort. Converse brand shop opened its doors in the shopping center "Crocus Vegas" (Moscow). Element Store equipped the shop’s entrance area with the antitheft system Nedap FL 30 Blak Edition with built-in visitor counter, which allow you to get attendance reports for an hour / day / week / month, as well as measure conversion rates and build sales policy.

Roberto Cavalli brand is named after its founder, the Italian designer Roberto Cavalli. In 1970 the newly-born Cavalli began to work up the French market. The first brand boutique started its work when Cavalli wasn’t even thirty years. People noticed him and loved for originality: the style of the brand couldn’t be confused with anything else - scenes of wildlife, amazing scenery, the intricate pattern on simple denim, and precious metals in the clothes. In 1972 he opened the first Cavalli boutique in St. Tropez, France. Along with women's collections company produces men's and children's clothing as well as home furnishings and household items. Today "haute couture" line is represented by Roberto Cavalli. More affordable category uses labels Just Cavalli and Roberto Cavalli Class. Children's clothing is presented in Roberto Cavalli Angels. Cavalli brand flagship stores work all over the world, including Moscow - as one of the world's fashion capitals. Cavalli boutique was opened in the new shopping center "Vegas"-2. Its entrance area is protected by antitheft system Nedap PG 39 with integrated metal detector, which can detect professional thieves with foiled bags and items of clothing.