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Massimo Dutti - clothing company, part of the Spanish group Inditex. Since the foundation in 1985, the company was focused on the production of men's clothing. In 1991 Inditex purchased a 65% stake in the company, and later - a 100% stake. Since then, the assortment of products was expanded due to the women's and children's clothing, as well as perfumes. Currently there are more than 500 Massimo Dutti stores in 45 countries. In the company work approximately 4,000 employees, 2800 of which work in Spain. To date the brand Massimo Dutti organically combines two stylistic directions - eternal classic and modern style, that’s why it’s popular among both youth and the older generation. Massimo Dutti boutique in Tbilisi Mall (Tbilisi, Georgia) was equipped with 3D visitor counter Brickstream, which was installed by the engineers of Element Store Caucasus under the global contract with the company Footfall.

The exhibition of retail technology EuroCIS 2015 ran from 24th - 26th February in Düsseldorf for all who succeed in trading, lives and works with technologies. EuroCIS is devoted to information and security technologies in trade and takes place every three years as one of the EuroShop sectors, as well as an independent exhibition in between. IT sphere is rapidly developing in all industries, and EuroCIS exhibition demonstrates the latest achievements and prospects for further growth of IT for trade needs. The Element Store Company’s management visited the EuroCIS stands of our vendors - Dutch company Nedap and American corporation Tyco, who presented their solutions for retail, based on RFID technology.

We could have endless discussions about the "Color" store concept. "Color" is visibly different from the usual shopping centers in Moscow. It gives visitors more air and space due to the concept of "open space". The atmosphere inside is bright and cheerful, appealing to beauty, it really encourages buying. Special zoning of retail space entailed certain requirements for the antitheft systems. Element Store Company created a unified concept of perimeter protection by installing antitheft systems Nedap Fleureas eponymous of Dutch manufacturer and integrating it with CCTV. The second important step was the selection of antitheft accessories. At the moment "Color" uses anti-theft sensors of the new generation Dural Tag, which cannot be removed by both usual and power puller. Among other advantages of Dural Tag sensors we can note:
• unique combination of reliability and design;
• high level of detection (radiofrequency and acoustomagnetic range);
• unique lock design providing high reliability;
• specially polished needle leaves no trace on the product.
We thank "Color" Department for choosing our company and the positive feedback. We look forward to a long and fruitful collaboration!

Euro Fashion - is a multi-brand boutique of stylish European clothes, which brought together under its roof a lot of interesting fashion high quality solutions. The assortment consists of women's and men's clothing brands. There are also represented such brands as Steilmann, Apanage, Passport, Guess, VITACCI, FABI, LoriBlu, AXARA, POURCHET, LOLLIPOPS, PODIUM, Nando Muzi, BALDININI, Claudio Campione, Frank Walder, MILESTONE, Norma J.Baker, Pirochi, CUSTO BARCELONA, UNQ, TRUSSARDI, DIADORA, MANIKINI and many others.
The Element Store engineers equipped the new Euro Fashion store in the shopping center "Filion" (Moscow) with antitheft system Nedap EQ 45. Aggressive design of antennas EQ 45 creates an additional psychological barrier to intruders, providing protection against thefts.

26-27 February 2015 the Russian Council of Shopping Centers held a nationwide regional conference in Kazan, where were considered the most pressing issues of commercial real estate in Tatarstan.
The event included:
- Practical part on topical issues, where took place the performances of industry experts, discussion of cases, experience exchange between participants of commercial real estate market in Russia and other countries.
- A tour of commercial real estate significant objects: sightseeing tour of retail properties, curated by professional administrators, directors, developers and objects’ owners.
During the conference we delved into the problems of the Kazan real estate market, got acquainted with potential clients and partners, signed a number of strategic contracts and shared our experience in retail security and obtaining attendance statistics.
We thank our partner RCSC for the invitation and interesting experience!

In the shopping center "Aviapark" (Moscow) was opened chain store CHRISTIA, offering modern women's clothing and knitwear from world known manufacturers that help women to look fashionable and active. Element Store engineers equipped the front group of store with the antitheft mono-antenna Sensormatic Ultra Post, which works with both sides allowing not to overload the entrance group.